Original works of contemporary art stress the high status of the interior and are also an investment, rather than an expense, as obtained works should be viewed as an asset. However, the uniqueness of original works and their fixed sizes place certain limitations on their use in large orders. As a result, we often encounter client needs of using a combination of both original works of art and reproductions — for instance, in decorating office buildings or hotels, originals are used in meetings rooms and large public areas, such as lobbies, while areas for company staff and guest rooms respectively are best suited to using print reproductions of paintings.
When decorating interiors with reproductions of works of contemporary art, Erarta Design uses the services of Erarta Workshop. The workshop utilizes unique Cruse scanners (also used in the Pentagon and the Vatican repository), which enable one to generate ultra-realistic digital images of the highest possible definition of original works, which can then be reproduced on various materials without the loss of quality even when enlarging the original image. The workshop can create print reproductions (printing of the original image on canvas or another medium) with all copyrights reserved and has also created another two options that are ideally suited to interior design.
The first is “Erarta gicleé” which involves professional artists adding manual finishing touches to manufactured prints with application of paints, dyes, gels, varnishes and other special materials. This technique allows one to add further dimension to the canvas surface, create live smears, enhance texture, simulate the ageing of a painting or create other special effects. The second is “Wall-Art” and involves transporting an image or a fragment of it onto a wall with use of printing techniques and manual finishing touches. The absence of any canvas boundaries in this art form and the possibility of magnifying the original image without loss of quality makes wall-art a unique design solution for any interior, which looks particularly striking in large spaces or those with complex configuration.