Jump Start Your Day with Art: Erarta Museum Announces a Collaboration with Baggins Coffee

Across more than 190 of its outlets you can now find cups and merchandise featuring the images of 24 artworks from the Erarta Museum collection, including paintings by Marina Fyodorova, Yuri Tatianin, Yuri Sychyov, and other celebrated contemporary artists. All cups and other co-branded items come with a QR code that can be scanned to learn more about the artworks, their creators, and the museum. The project also envisions a new art-inspired look for the Baggins Coffee baristas: their T-shirts with prints of Erarta’s masterpieces will create an atmosphere of creativity in every coffeeshop.

Moreover, customers buying drinks, merch, and stickers through a mobile application will be able to create their own digital gallery within the app. Every achievement brings a reward, in the form of Baggins bonuses, Erarta Membership promo codes, co-branded merch, and gift boxes. The most active users will take part in a special museum tour commemorating Erarta’s 15th Anniversary.

This project marks yet another milestone on our journey towards bringing contemporary art to a wider audience. Art has stepped beyond the museum walls and landed on the cup of your favourite coffee drink, becoming more accessible and impactful and filling your daily life with inspiring encounters and exciting experiences.

Make sure to drop by any of the Baggins Coffee outlets through 10 October to grab your Erarta coffee cup and gain more insight into contemporary art!