Erarta Museum has inaugurated an annual contemporary art Prize. The total prize value of 3.2 million rubles will be divided between artists (2.5 million rubles) and viewers (700,000 rubles). For the first time in history, the Prize will be awarded through a public vote rather than by a closed board of experts.
This premise is consistent with Erarta’s core philosophy: art is being created by the artist, but it is the viewers’ perception that makes it truly powerful. That is why Erarta encourages the viewers to not only vote for the artworks of their choice, but to actively campaign for them and promote them using any creative methods imaginable.
Having reviewed all entries for the Prize, the museum has finalised its longlist. It comprises 61 artists whose works will be displayed at the special exhibition organised to determine the winners through a public vote. The exhibition will run from 9 February through 11 June 2023 in Erarta’s main exhibition space and will be accompanied by two rounds of viewer voting: on 10 April, 10 artworks will be shortlisted based on the outcome of the viewers’ secret ballot vote, while on the show’s closing date the results of the viewers’ open public vote will be announced. The 2.5 million rubles of prize money will be distributed among the creators of the top 10 artworks according to the same principle: in proportion to the number of viewer votes received. Every viewer shall have one vote for each round. The 700,000 rubles worth of prize money will be distributed among the viewers deemed by Erarta to be the most committed to and creative in supporting their favourite artworks.
Erarta invites everyone to take an active part in organising the exhibition and finalising its results.