guidelines for viewers judging the competition
The Erarta Prize was founded as the first ever contemporary art prize to be awarded through a public vote rather than by a closed board of experts. This premise is consistent with Erarta’s core philosophy: art is being created by the artist, but it is the viewers’ perception that makes it truly powerful. That is why Erarta encouraged the viewers to not only vote for the artworks of their choice, but to actively campaign for them and promote them using any creative methods imaginable. The 700,000 rubles worth of prize money was distributed among the viewers deemed by Erarta to be the most committed to and creative in supporting their favourite artworks.
winners of the second round prize challenges
The closing gala event of the 2023 Erarta Prize took place on 8 June at Erarta’s Grand Hall. Over the span of four months, exhibition visitors voted for their favourite artists. The viewers supporting the artwork of their choice not only took part in awarding the Prize but could also win prize money.
The 2023 Erarta Prize’s gala closing was a special event both for the winning artists and for those who won various viewer prize challenges of the second voting round. Out of the entire pool of viewers who voted, created video campaigns, and shared their impressions of the shortlisted artworks, 24 winners were awarded a share of the 300,000 ruble prize money. While awarding prize money and acknowledging the viewers who proved to be the most creative in supporting their favourite artworks, Erarta team simply could not help distinguishing one of the participants of the Campaign and Win challenge. A special, previously unannounced and personalised prize went to the holder of Ticket No. 9325223: her entry was recognised as the best video campaign for the 2023 Erarta Prize. By actively supporting the artists in the second round, the viewers, too, became prize winners!
winners of the first round prize challenges
On 10 April, a special gala event was held to unveil the 2023 Erarta Prize shortlist and announce the results of the first voting round prize challenges. Out of the entire pool of viewers who voted, created video campaigns, and came up with alternative titles for the nominated artworks, 21 prize winners were chosen. 100,000 rubles were distributed among the 10 participants of the Vote and Win challenge, 10 creators of the best video campaigns supporting their favourite artworks shared 250,000 rubles, while 50,000 rubles went to the winner of the Come Up with a Title and Win challenge.