guidelines for viewers judging the competition
For the first time in history, a contemporary art prize will be awarded through a public vote rather than by a closed board of experts. This premise is consistent with Erarta’s core philosophy: art is being created by the artist, but it is the viewers’ perception that makes it truly powerful. That is why Erarta encourages the viewers to not only vote for the artworks of their choice, but to actively campaign for them and promote them using any creative methods imaginable.
The 700,000 rubles worth of prize money will be distributed among the viewers deemed by Erarta to be the most committed to and creative in supporting their favourite artworks. Stay tuned for more updates on how to take part in voting and awarding the prize money and how to campaign for the artwork you like.