campaign and win

Take part in a special 2023 Erarta Prize challenge: be creative in supporting the artist of your choice. Your support might be instrumental in securing the winning positions for a certain artwork, while your efforts to promote it will entitle you to take part in the viewer prize draw!

This can be done by filming a promotional video to support your favourite artwork: 250,000 rubles will be distributed among the creators of the 10 most interesting videos chosen by the Erarta team. The best video campaigns will be screened at the exhibition space right after the relevant artist’s own video address.

The challenge is open to all registered holders of valid Erarta Tickets and Memberships. Every participant can record an unlimited number of videos: feel free to campaign for the artworks that impressed you the most and win!


There are several ways to take part in the challenge

1. Film your campaign right at the exhibition space

— Our professional cameraman will happily assist you in shooting your promotional video. From 9 February through 9 April, he will be available in the following time slots: from 16:00 to 18:00 on Thursdays and Fridays and from 15:00 to 18:00 on Saturdays and Sundays.

— Keep in mind that the award will go to the creators of the most interesting, eye-catching, and imaginative videos. It is very likely that you will need extra time and preparation to realise your vision – a valid Erarta Ticket or Membership entitles you to come back for free and carry out your plan!

2. Shoot the video yourself

— Feel free to campaign for your favourite artwork and promote it using any imaginative methods you can come up with. Don’t forget to mention the number assigned to the artwork and the name of the artist.

— Post your video on your preferred social media using #erartaprize2023

— Don’t forget to fill out the special form — this way we will not miss a single video promoting the nominees.


We will announce the names of the winners at the Prize’s closing gala event and distribute the prize money among the creators of the ten videos we will find the most exciting and original. The prize money will be distributed as follows:

1st place — 100,000 rubles;

2nd place — 50,000 rubles;

3rd place — 30,000 rubles;

4th–10th places — 10,000 rubles each.


Still have questions about the viewer challenges? Ask our staff member for help!


Pursuant to the applicable tax laws of the Russian Federation, the prize draw Organiser, acting in the capacity of the withholding agent, must withhold from the amount of the Winner’s prize money and pay to the budget the amount of the personal income tax at a rate of 35%.