For the first time in history, the Prize will be awarded through a public vote rather than by a closed board of experts. Every viewer shall have one vote for each of the two voting rounds.
The first round will be a secret ballot vote. Out of the entire pool of artworks selected by Erarta Museum to be showcased in the contestant exhibition, 10 will be shortlisted for the second voting round through the viewers’ secret ballot vote.
The second round will feature an open public vote. The number of viewer votes given to each artwork will be displayed on a special screen installed in the exhibition space and can be tracked in real time. The results of the viewers’ open public vote will be announced on the closing date of the exhibition. The 2.5 million rubles of prize money will be distributed among the creators of the top 10 artworks in proportion to the number of viewer votes received. Erarta will have no power whatsoever to interfere with the voting results which can be verified by any questioning parties after the close of the exhibition.